Your Role
- Mentoring, training and leading small team cluster of executives and owning responsibility for key performance accounts execution.
- Understand the customer journey model and develop suitable marketing funnels to deliver the result based on client’s target KPI.
- Strategic and executional expertise and management of performance campaigns and not only limited to, account set up and day to day management.
- Increase effectiveness of performance campaigns through monitoring, optimization and experimentation across Google and Facebook channels.
- In charge of marketing quality control for performance marketing related campaigns and projects.
- Monitor performance trends, best practices, and techniques to keep up to date on channel knowledge.
- Develop estimates, budgets, and media recommendations for client campaign and new business opportunities.
- Analyze client campaigns trends as well as qualitative and quantitative data to recommend campaign changes and updates to clients and account teams.
- Oversee key accounts marketing KPI’s to continue building into needs that align with client’s marketing strategies (i.e. lead generation, repeat purchase, lifetime value, ROAS, CPA, conversion, etc.).
- Maintain relationship with multiple internal working teams.
- Provide training to teams regarding campaign management to align inter-department expectations of marketing deliverables and processes.
Ideally You Will Have
- 4-5 years’ experience with performance-driven advertising campaigns on Facebook and Google.
- Fluent understanding of Digital Marketing KPIs – CPA, CAC, LTV, ARPU, AOV, ROAS, etc.
- Ability to segment audiences and build campaigns to reach customers at various stages of the conversion funnel.
- Business acumen with ability to assist business teams with proposals and meeting preparation.
- Ability to create reports from multiple sets of data. Mixture of implementation of Analytics and reporting preferred.
- Proficiency in MS Excel, should understand formulas and pivot tables.
- Team management experience.
- Collaborative and creative thinker.
- Google & Facebook Certifications will be an added advantage.
What Can You Expect From Us
- Work with people who are genuine in making an impact to other businesses, while creating a healthy working environment.
- Get the opportunity to build a huge, meaningful professional network.
- Work with a dynamic and highly motivated team.
- Experience a great working atmosphere in your working environment.
- Challenging tasks with direct responsibility.
- Greater knowledge about online marketing and its newest trends.
