Your Role
- Plan, guide and mentor Social Media marketing campaigns, ideas, and funnels.
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- You will be working in a team of 6-10 Junior and Senior Digital Marketing Executives whereby they manage a handful of portfolio under their accounts. Your role is NOT to personally manage the campaigns and account but to mainly guide/mentor and advise them in the marketing planning, strategy, quality checks and reporting of the client campaigns according to their business needs.
Ideally You Will Have
- BS/MS degree in marketing or a related field
- Minimum of 3 years working experience in digital marketing related fields
- Demonstrable experience leading and managing media buying campaigns, especially in Social Media platforms.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with marketing funnels and the concept and application of 360 marketing
- Experience with A/B and multivariate experiments
- Solid knowledge of web analytics tools and ad platforms (such as Analytics, Google Ads, Facebook Ads)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Ability to connect the digital marketing initiatives with client's business outcome/results
What Can You Expect From Us
- Learn and work with some of the best online marketers in this industry.
- Get the opportunity to build a huge, meaningful professional network.
- Work with a dynamic and highly motivated team.
- Experience a great working atmosphere in your working environment.
- Challenging tasks with direct responsibility.
- Greater knowledge about online marketing and its newest trends.
- Frequent training provided
